GMI Rocket Presents:
GMI CON 2023 🚀
Digital Marketing and Growth for the Immigration Industry.
Dates:
Monday August 21, 2023 | 11am - 5pm EST (8am - 2pm PT)
Tuesday August 22, 2023 | 11am - 5pm EST (8am - 2pm PT)
Location: Online
🇺🇦❤️ 10% of ticket sales will go to nonprofits supporting Ukraine again this year
GMI CON 2023 is the third-annual digital marketing and growth conference focused specifically on immigration professionals.
This year we’ll hear from incredible business leaders, including the biggest immigration industry social media accounts, about how to approach marketing and growth - from a creative, operational and financial perspective.
The conference will once gain be hosted in a beautiful, custom-built digital “metaverse” where you will have an avatar that can walk around, video chat with colleagues, make new friends, and interact with vendors.
👇Curious? Click the link below to demo the platform!👇
(Click “Request Permissions, type your name and then click “Join”!)
Schedule at-a-glance
✅ Note - all speaker sessions will take place on Zoom, and they will be recorded for attendees to view once the conference is over!
Monday, August 21, 2023
11:00am - 12:00pm EST
☕️Doors open for attendees to explore exhibitors and network!
12:00pm - 12:50pm EST
Session 1: ❤️ Inspirational Keynote.
Olivia Vizachero, lawyer, certified life coach and professional speaker
1:00pm - 1:50pm EST
Session 2: 🗣️ Find Your Voice for Video Content.
Julia Lenardon, professional voice and speech coach for actors and professionals
2:00pm - 2:50pm EST
BREAK! Eat some lunch, reply to work emails, or go for a walk!
3:00pm - 3:50pm EST
Session 3: 🤝 Staff Up to Help You Succeed in Marketing.
John Khosravi, immigration lawyer and founder, Immigration Lawyers Toolbox
Arly Markowitz, immigration lawyer
Gianfranco De Girolamo, immigration lawyer
4:00pm - 4:50pm EST
Session 4: 👑 Dominate Social Media With Short-Form Video.
Julio Oyhanarte, immigration lawyer
5:00pm - Whenever!
🥂Open time to explore and network!
Tuesday, August 22, 2023
11:00am - 12:00pm EST
☕️Doors open for attendees to explore exhibitors and network!
12:00pm - 12:50pm EST
Session 5: 🎭 Interactive session.
Rick Andrews, Head instructor, The Magnet Theater
1:00pm - 1:50pm EST
Session 6: 🎥 Repurpose Long-Form Video to Create Endless Content.
Maneesha Mukhi, YouTube growth expert and immigration YouTuber
Aggie Chavez, immigration lawyer
2:00pm - 2:50pm EST
BREAK! Eat some lunch, reply to work emails, or go for a walk!
3:00pm - 3:50pm EST
Session 7: 👍 LinkedIn Updates and Success in 2023 and Beyond.
Roman Zelichenko, immigration lawyer-turned-tech founder and LinkedIn expert
4:00pm - 4:50pm EST
Session 8: ⚙️ What Tech Do You Need to Support Digital Marketing?
Jacob Sapochnick, immigration attorney and tech investor
Jared Jaskot, immigration attorney and tech founder
5:00pm - Whenever!
🥂Open time to explore and network!
🇺🇦❤️ 10% of ticket sales will go to nonprofits supporting Ukraine
Session and speaker info
Monday, August 21, 2023
(12pm EST) Session 1: 🎤 Keynote Speaker
Olivia Vizachero
Olivia, a big law attorney-turned-coach and speaker, and founder of The Less Stressed Lawyer, will inspire you all to think about how you can run an immigration practice that is fulfilling, impactful, and, of course, financially successful. Olivia has coached hundreds of attorneys, creates helpful and inspiring social media content, and has even launched a mastermind that is starting the day after this conference! Check out Olivia’s mastermind here and follow her on Instagram and LinkedIn!
(1pm EST) Session 2: 🗣️ Find Your Voice for Video Content.
Julia Lenardon
This session will help you find your voice, both metaphorically and literally, for video content, client meetings, and any speaking opportunities. The session leader, Julia Lenardon, has brings decades of experience as a professional voice and speech coach for actors on broadway, in movie and on TV, which she also leverages to teach CEOs and high-achieving professionals who want to become better speakers and communicators. You will walk away from this workshop feeling confident about your speaking voice with some actual exercises you can use to warm up those vocal chords before filming your next YouTube or TikTok video! Learn more about Lauren by visiting her website or connecting with her on LinkedIn.
(3pm EST) Session 3: 🤝 Staff Up to Help You Succeed in Marketing
John Khosravi, Arly Markowitz, and Gianfranco De Girolamo
Hiring marketing staff can sometimes be even harder than hiring associate attorneys or paralegals - what do you look for in a good marketing hire for your immigration practice? Where do you find them? How do you train them? In this session you will hear from three immigration law firm founders who regularly leverage social media marketing to bring in business about when and how they hired marketing staff. To learn more about the speakers, you can find John Khosravi on TikTok, Instagram and YouTube, Arly Markowitz on TikTok and Instagram, and Gianfranco on TikTok🇪🇸, TikTok🇺🇸, Instagram🇪🇸, Instagram🇺🇸 and YouTube.
(4pm EST) Session 4: 👑 Dominate Social Media With Short-Form Video
Julio Oyhanarte
Social media content today heavily leans toward short-form videos, whether that’s TikTok, Instagram Reels, YouTube Shorts or even short videos on LinkedIn and Twitter. But good short-form videos aren’t just short - they’re formatted, scripted and produced in a way that packs the most value into the shortest amount of time. This session will feature immigration attorney Julio Oyhanarte, whose law firm has 1+ billion video views and 8.5+ million followers across social media platforms, about how to create compelling, informative and successful short-form videos. Follow Julios accounts on Gianfranco on TikTok🇪🇸, TikTok🇺🇸, Instagram🇪🇸, Instagram🇺🇸 and YouTube.
Tuesday, August 22, 2023
(12pm EST) Session 5: 🎭 Interactive session leader
Rick Andrews
With 20+ years performing and teaching improv, Rick helps groups and individuals become more confident listeners, creatives, decision makers, and speakers. Rick will help you into your creativity through a live, virtual improv session that is guaranteed to be fun and engaging, but most importantly will leave you feeling confident and creative to level up your digital marketing and grow your immigration practice. Follow Rick on LinkedIn!
(1pm EST) Session 6: 🎥 Repurpose Long-Form Video and… Pinterest?
Maneesha Mukhi and Aggie Chavez
YouTube growth expert Maneesha Mukhi will show us how, by effectively planning, writing and recording longer videos, you can use that content to create shorter videos across various platforms, leverage the script to write blogs, and more. Oh, and those short videos? How about using them to grow your immigration practice on a little-used social platform that has massive potential… Pinterest! Immigration attorney Aggie Chavez will show us how you can get creative with Pinterest and grow your firm on a platform that has virtually no competition (for now!). Find and follow Maneesha onYouTube and LinkedIn and Aggie on Instagram, Pinterest and LinkedIn.
(3pm EST) Session 7: 👍 LinkedIn Updates and Success in 2023 and Beyond
Roman Zelichenko
As of June 2023, LinkedIn had more than 930 million members across more than 200 countries and territories worldwide. For immigration professionals, especially those who support employers, investors, and high-skilled professionals with immigration services, LinkedIn is one of the platforms to find, build trust with and ultimately connect with prospective clients. This session will be led by Roman Zelichenko, immigration attorney-turned-entrepreneur and LinkedIn expert, and will include LinkedIn platform updates in 2023 as well as practices for immigration professionals to find success, no matter your practice area. Connect with Roman on LinkedIn, Instagram.
(4pm EST) Session 8: ⚙️ What Tech Do You Need to Support Digital Marketing?
Jacob Sapochnick and Jared Jaskot
Creating marketing content is crucial to getting started with digital marketing for your immigration practice. Having the right tech tools in place can help you take it even farther. But what tech should you consider? Do you need a content scheduling app? Should you have an automated booking tool to automatically set up consultations with prospects who find you online? Do you need AI-enabled tools to help with your marketing efforts? This session will feature two immigration lawyers, Jacob Sapochnick and Jared Jaskot, who are at the forefront of tech, and have have leveraged it to grow their firms using social media. Find and follow Jacob on TikTok, Instagram and YouTube and Jared on TikTok, Instagram, LinkedIn.
🇺🇦❤️ 10% of ticket sales will go to nonprofits supporting Ukraine
Sponsors
🏆Platinum Sponsor 🏆
Motaword is a cloud-based, collaborative business translation platform that supports immigration law firms, particularly with certified translations specifically for USCIS. MotaWord combines the efforts of talented human translators through the use of a cloud based translation platform approach is known as collaborative translation, where multiple translators collaborate simultaneously through a shared workspace and resources via cloud computing. The result is reduced total time of the translation lifecycle and improved communications. Motaword provides human translation, automated AI-enabled translation, and automatic website translation as well, which immigration lawyers with client demographics who are more comfortable with non-English websites can benefit from. Check them out!
🏅Gold Sponsor🏅
Docketwise is the most-used immigration case management software on the market according to the 2022 American Immigration Lawyers Association 2022 Marketplace Study. Docketwise modernizes immigration law firs with everything from smart questionnaires that dynamically generate complete immigration applications based on answers to simple questions, case management features including invoicing, calendaring, secure messaging, task management, case tracking and more, a CRM tool to help track prospective and current clients, top-notch security, reporting and much more. They also have resources to help immigration lawyers become better practitioners, including a free e-book that includes practical strategies and success stories to help immigration lawyers build and manage a successful practice, a free course on practice management, an active blog and a just-released podcast!
🥈Silver Sponsor🥈
Park Evaluations is the most comprehensive provider of foreign credential evaluations, offering all your immigration services needs in one trusted firm. Park combines complete foreign credential evaluation services – including Academic Evaluations, Work Experience Evaluations, Expert Opinion Letters, and Specialty Occupation Evaluations – with PERM Advertising and Certified Translation Services in almost every language. The world’s top law firms, Fortune 500 corporations, universities and professional licensing boards have trusted Park for over two decades with over 200,000 cases to handle all their immigration needs, from routine H-1B filings to the toughest RFEs. Check out Park Evaluations today, or request a free preliminary assessment of your case!
Case Status is transforming how law firms engage with their clients through client portal technology. Case Status provides an all-in-one information hub for your clients, including case updates, portal access, automation, appointments, and more, all on an app on your client's phone. Case Status provides an advanced client service platform that drives fewer, yet more meaningful, interactions with clients by integrating with case management software to enhance the client journey and improve client satisfaction. Today, Case Status integrates with MyCase, Clio, Litify, Filevine, Salesforce, and more, with new integrations with case management platforms always in the works. Learn more about Case Status here!
Joorney Business Plans is the leading immigration business plan writing company in the US, Canada and Australia. With over 10 years of experience, Joorney has established its reputation as the most trusted partner for more than 1,000 business immigration lawyers and consultants. Each year, they craft over 6,000 comprehensive business plans, catering to clients from over 65 countries and spanning 160 industries.
Aside from their extensive expertise, their commitment to exceptional customer service, fluent in 7 languages, truly sets Joorney apart. They not only take charge of immigration business plans and other business requirements but also genuinely understand their profound impact on the whole immigration “journey” of every client. You can entrust Joorney with your business plan, financial models, market research, and more, freeing you to focus on the legal aspects of the immigration case, leaving the rest in their capable hands.
Exhibitors
The Immigration Lawyers Toolbox (ILT) offers education, mentorship & accountability that new immigration attorneys, or attorneys going into a new specialty within immigration, need to deepen their expertise. ILT offers a members-only community, which provides mentorship and coaching, as well as online courses that teaches the ins and outs of niche immigration topics.
Founded by a lawyer-turned-live coach, The Less Stressed Lawyer works with lawyers who are over feeling overwhelmed and want to start living their lives, and growing their careers, with less stress and far more fulfillment.
GLOMO is a talent, recruiting and consulting firm focused on the global mobility industry. GLOMO helps immigration law firms, relocation providers, and many other companies that provide crucial services along the global mobility journey find and hire the best people, produce high quality video or podcasts, strategize around mergers and acquisitions, and much more. Ben Cross, the CEO and founder of GLOMO, is also the host of a live show and podcast called Love + Relo, which recently hit its 500th episode!
Visto is a platform that makes it 3x faster to prep Canadian visa applications for Canadian immigration professionals. Automatically generate custom document checklists, pre-fill forms, merge/compress PDFs and more, all in one place! Visto was built by Josh Schachnow, an experienced Canadian immigration lawyer, and leverages AI to marry cutting edge technology with Canadian immigration. Check it out today!
LaborLess is a cloud-based platform that enables immigration law firms and H-1B, H-1B1 and E-3 employers to post electronic Labor Condition Applications and create and manage electronic Public Access Files. LaborLess digitizes and streamlines the LCA posting and PAF creation process, eliminating up to 90% of the busy work! 📈
🇺🇦❤️ 10% of ticket sales will go to nonprofits supporting Ukraine
Want your company to be part of this awesome event? Join us!
Sponsor
While all the level sponsor slots have been taken, you can still sponsor two sessions and have your company introduced at the beginning of that sessions. Reach out to learn more.
Exhibit
Want to set up an awesome virtual booth and introduce your products or services to immigration professionals from around the world? Reach out and ask about exhibiting!